Targeted Keywords
Highly Targeted Keywords
Today we will go over coming up with those highly targeted keywords that have higher conversion ratio’s.
Keyword Comparision
First we have the general terms. These terms are like: tv, tvs, televisions, computers, software, etc. All of these terms are general terms. Try to remember these terms have low value, higher competitions and they are lower converting keywords.
Next we have a slightly targeted keyword, these are a little more specific. Terms like: plasma tvs, hdtv tv’s, desktop computers, virus software, etc. These terms are more categorized. Think of it like submitting to a directory, if you are selling desktop computers, placing your link in desktop computers is better then in computers. These type of keywords have a little more value and a little less competition so may be easier to get ranking for.
Can you get more specific? Yes. Is this better? Yes. Will it be worth it? Yes. Imagine you are looking at a directory again, it has computers and then a subcategory of desktop computers. Now you click through to desktop computers and you see kits, full systems, etc.. These type of keywords are a even more specific. Terms like: desktop computer full system, desktop computer kits, desktop barebones, etc. These keywords are of high value, they are more likely to convert. The customer has been more specific in the search, so they are more likely ready to buy.
Specific keywords have higher conversions, are the highest value and are easier to get ranked for. These keywords would be terms like: dell desktop computer system, dell Dimension 9100 desktop computer, etc. These are ultimately the best keywords to target. Many times specific keywords that convert higher have other general terms with them. Terms like: buy, find, purchase, best price, etc. My favorite is buy. Someone searching “buy a dell dimension 9100 desktop computer” is ready to BUY. Do you think the conversion on that combination of keywords is better then just dell desktop computers? Or desktop computers? YES. On top of that, less competition so easier to rank for.